Our client wanted to change how their employees used and viewed Workplace by Facebook. Many employees saw the tool as a place for pet pictures rather than a business collaboration platform. As a result, teams were struggling to adopt the tool.

Helping drive adoption of Workplace by Facebook

We created a six-week campaign that used short animated videos, illustrations and other communications to explain the benefits of Workplace by Facebook to employees.

The six-week campaign was built around six of the biggest benefits of using the tool to collaborate with colleagues across the globe. We even kept some of the pets.

Character animation helped us communicate the benefits

We developed a visual style that reflected our client’s brand and the look and feel of the tool itself. We then applied that style across short videos, GIFs and best practice blogs.

Each ‘scene’ took place in a different global office to further emphasise the global benefits of the tool.

Campaign creative was adapted for a range of communication channels

We adapted content for each of our client’s internal communication channels – including email, social and digital signage. Then, we added translations and subtitles to boost their global reach and ensure messages didn’t get lost in translation. 

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