Workday adoption campaign

We created animated characters to help 27,000 employees across 79 countries adopt new HR software.

By focusing on the benefits of the new system and ways of working, we helped to boost engagement and drive adoption of Workday within their business. 

Within a week of launch

Video views
Unique user logins
Profile photos uploaded
Employee-created content shared

Within a month of launch

Total employee logins
Emergency contact changes
Business Process transactions

Our client wanted to raise awareness and drive adoption of a new global HR system, while changing the way that managers and HR worked together across the world. 

To explain what was changing, we created a suite of characters to bring everything to life in a fun and engaging way. 

The characters appeared throughout a suite of training and communications content – including videos, posters, social and more.

We also supplied artwork packs for employees to use in local offices, leading to the characters appearing across thousands of cupcakes, clothing and even the odd badge.

“Absolutely brilliant…setting a new standard for change management communications and training.”

Workday Programme Sponsor