Workday adoption campaign

We created animated characters to help 27,000 employees across 79 countries adopt new HR software.

Kantar is the world’s leading data, insights and consulting company. When they were looking to implement a new HR system, we worked with them to provide communications and training support and drive Workday adoption.

By focusing on the benefits of the new system and ways of working, we helped to boost engagement and understanding within their business – leading to incredible adoption statistics within the first month of launch. 

Within a week of launch

>10k
Video views
>8k
Unique user logins
>2.5k
Profile photos uploaded
>300
Employee-created content shared

Within a month of launch

64.5%
Total employee logins
2,294
Emergency contact changes
>57k
Business Process transactions

In addition to boosting Workday adoption, Kantar also wanted to clearly communicate changes in the way that managers and HR worked together across the world. 

To explain what was changing, we created a suite of characters to help communicate the new ways of working and bring key messages to life in a fun and engaging way. 

Workday adoption characters

The characters were used throughout a series of performance support tools – including how-to videos, quick reference guides and face-to-face training – to help employees quickly adopt new ways of working.


The characters also appeared throughout a suite of communications content – including videos, email and intranet banners, posters, social channels and more.

We also supplied artwork packs for employees to use in local offices, leading to the characters appearing across thousands of cupcakes, clothing and even the odd badge.

The result was a campaign that not only boosted Workday adoption but also captured the hearts of employees around the globe.

“Absolutely brilliant…setting a new standard for change management communications and training.”

Workday Programme Sponsor


If you want to boost Workday adoption – or any other new software system or way of working within your business – get in touch with our friendly team and find out how we can support your programme with world-class communications and training content.