We helped Imperial College Healthcare NHS Trust communicate and implement its wayfinding strategy with an animated explainer video.
Imperial College Healthcare NHS Trust provides acute and specialist healthcare in northwest London for around one million people every year. They employ 14,500 people across five hospitals with a long track record in research, education and influencing care and treatment nationally and worldwide.
They implemented their first Trust-wide wayfinding approach to help patients and visitors navigate their complex hospital sites. The new wayfinding strategy includes measures to support patients and the public, such as simplifying names and ensuring signage and communications are consistent.
They needed an engaging way to reach staff and spark interest in the changes. The solution also needed to feature some of the new signs in situ, as well as the clutter that was being cleared.
Bringing the wayfinding strategy to life
We worked with the brand and user experience team to summarise their wayfinding guidelines into an engaging video script that explained what was changing and why. We used simple language and arranged messages into short, digestible chunks to lead staff through the approach and help them understand the strategy.
Next, we developed a clear visual style that put the new signage front and centre. The creative approach also allowed us to contrast the new, improved approach against the old.
We then brought these contrasts to life by creating an animated explainer video. In addition, we also made a series of shorter videos, each focused on a critical change. As a result, staff could quickly see and understand how the changes would impact their own departments.
Helping staff understand the wayfinding strategy
The wayfinding video clearly explains the strategy and what it means for patients, visitors and staff. It also includes clear calls to action for staff to help. For instance, by removing posters and clutter in their areas and ensuring communications are up-to-date.
It’s now been viewed thousands of times and has helped to boost staff’s understanding of the strategy dramatically. In addition, the video has become a helpful support tool, saving the programme team dozens of hours when engaging teams across their hospitals.
“We developed a robust set of wayfinding guidelines following a successful pilot, which involved rolling out temporary signage. We wanted to communicate the critical components of the strategy to our staff in a simple, digestible and engaging way. Bundle helped us to do that by summarising the guidelines and creating an explainer video that explains the fundamental changes in an easy-to-follow order that follows the user journey through our hospital.
They developed a graphic style that lent itself to showcasing the actual signs, which helped create familiarity and recognition of the signs being rolled out. As we continue to work with departments across our sites and improve our user journey, we direct staff to the video to explain the approach, why we’re doing what we’re doing, and reinforce that our patient’s needs are at the heart of everything we do.”
Eilidh SymeSenior communications manager – brand and user experience
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