Our campaign encouraged Kantar’s employees to activate licences for their new LinkedIn Learning platform. The launch of the tool was one step towards embedding a new learning culture across the business.
Within three weeks of launch, LinkedIn confirmed that Kantar had the highest engagement levels for any of their customers with more than 5,000 employees. As a result of the campaign, Kantar purchased additional licences.
“The campaign we developed with Bundle was hugely successful. We saw really good engagement, and needed more licenses due to high adoption. The content and advice that Bundle provided at such short notice was a major factor in our success.”
Avril ScottGlobal Talent & Learning Consultant
We focused on the benefits of using LinkedIn Learning
Our campaign clearly focused on the benefits of LinkedIn Learning to Kantar’s employees. By highlighting appealing and relevant content from across the platform, we aimed to excite employees around the world and feed their curiosity to find out more.
We interviewed early adopters and shared their stories
Kantar received rave reviews from early adopters and testers from across their business, which we edited into a series of short talking-head style videos. Each video used soundbites from a range of testers share key messages. These included how easy the tool was to use, how it had benefited the learner and why they’d recommend it to colleagues across the business.
We created a one-stop-shop for employees to find out more
We also developed a bespoke SharePoint Online site that provided a single place for employees to access information on LinkedIn Learning. It included content promoting a culture of continuous learning and highlighting other learning opportunities across the business.
“Bundle helped us achieve much higher engagement with this campaign than anything done previously. The SharePoint platform they build was also easily accessible and showcased our learning campaign.”