Hiring manager training

We transformed innocent drinks’ hiring manager training into a bite-sized eLearning course for managers to access where and when they need it.

innocent drinks make delicious, natural food and drinks. They’re all about being a great place to work where a diverse bunch of people can turn up and thrive.

Previously, innocent delivered training for hiring managers face-to-face – but they wanted it to be accessible to managers when they need it. So we helped transform the learning experience into an engaging, bite-sized digital course.

We worked with innocent’s Hiring and Inclusion & Diversity teams to capture their knowledge and expertise around how to find the best person for the job. Through a series of online calls, we really got under the skin of the hiring process and the importance of hiring inclusively at innocent. 

Then we started Bundling. First, we boiled all of that expertise down into a series of bite-sized lessons that guide hiring managers step-by-step through the process. Second, we made sure the language used was simple to understand and reflected innocent’s world-famous tone of voice. 

Then we used our creativity and expertise in digital design to bring the messages to life. We created a series of custom illustrations to help communicate key points visually and reinforce learning – while looking for ways to make the training as interactive as possible. 

Finally, we created an engaging animated explainer video to help managers understand innocent’s Inclusion and Diversity strategy. The animation allowed us to quickly share a lot of information in a visually friendly and easily understandable way. All in under two minutes too. 

Everything was pulled together in a Captivate-based course that’s now accessible to managers across the business from the moment they need to hire. It’s already getting rave reviews – with a pilot group giving it 8.8 out of 10 for holding their attention. More importantly, they rated it 4.8 out of 5 for impacting their confidence to hire.

It’s also saving the teams that used to deliver the training face-to-face a load of precious time. That’s more time that they’re now able to spend on other skill development training for hiring managers across innocent. So all very much good all around (just like their drinks).