Green New Deal

We created a digital campaign to explain the Green New Deal and how it could support a Green Recovery.


We created an animated video explaining the Green New Deal amid growing calls for a Green Recovery. It’s an idea to radically change how our economy works to save the planet… while creating a fairer and more equal society.

You can watch the explainer video below or view more on Twitter and Instagram.



Showcasing how we approach client work

The campaign was a way for us to raise awareness and educate people about a concept and cause that our team feel passionate about. We hoped that summarising the idea with simple language and engaging visuals would encourage people to want to find out more.



Distilling lots of research

First, we read countless news articles, books and documentaries about the Green New Deal. Then, we distilled everything down to a series of key messages that explained what the Green New Deal could involve.

Next, we brought those messages to life through illustrations, short looping videos and an animated explainer video.



A one-stop shop to find out more

To make it easy for people to learn more, we created a simple microsite that explained the Green New Deal in more detail. The site also signposted to articles, organisations and research that we found particularly useful.

The result is a campaign that we’re all hugely proud of. It looks pretty amazing, too. All of the images, videos and artwork are free for anyone keen to use. Get in touch to find out more.

Want to create your own explainer video?

Get in touch, and we’ll get straight back to you.