Cloud Cubed is a collection of experts specialising in managing Workday implementations and HR transformations. They consult with some of the most successful organisations across the globe. 

At the beginning of 2020, the Cloud Cubed team asked for our help to develop their brand and messaging. They also wanted us to create an animated video explaining their business and expertise.

Helping simplify key messages

Working closely with their team, we helped them to develop their key messages and positioning. We wanted to focus on their unique approach to HR transformations and highlight their technology, process and people expertise.

Creative development of their new branding

While working on their positioning, we also developed a series of visual identity options for the team to consider. As part of the creative development, we also tested different colour palettes.

We animated short snippets of the team’s favourite styles to give them a clearer idea of how they could be brought to life.

The cherry on top

Once we’d agreed on the visual direction and colour palette, we designed a series of logo options for the team to provide feedback.

We also provided a suite of website icons and other artwork to ensure consistency of communication across all of their channels. To learn more about Cloud Cubed, visit their website or LinkedIn company page here.

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